
We act as a seamless extension of your team—removing the stress from event planning and execution.
Our experienced professionals deliver true white-glove service, providing top-tier customer care and meticulous attention to detail so every aspect of your event is managed with precision, professionalism and confidence

WE REPRESENT YOU
- Brand Ambassadors and Booth Staff
- Floor Managers
- Project Managers
- Conference Directors
- Travel Directors
- Freelancers and Contractors
- Catering Managers
- Housing and Registration
- Production Assistants
- Show Callers
- Stage Managers
- Emcees and Hosts

CONCEPTUALIZE TOGETHER
- Consulting Services
- Last Minute Needs
- Runner Services
- Onsite Challenges
- Sponsorship Opportunities | Activations
- Talent and Atmosphere Models
- Vendor Management
- Games and Activations
- Team Building

RENDER TO REALITY
- Tradeshow Booth Design
- Corporate and Social Events
- Quiet Pods
- Permanent Installations (Museums, Office Fixtures, Exterior Signage and Builds)
- Wood, Metal, Acrylic, 3D Printing, Sculpting
- Graphics and Print
- Digital and LED Signage
- Setup and Install Labor
- Agency and Logistics Services

Our sister company, Expo Approvals, offers additional services for our Show Management partners.














At Order Defined, we specialize in creating seamless and impactful experiences for events, tradeshows and custom fabrication.
Led by owner Alyson Lyden, who has over two decades of experience working with prestigious companies like Hilton, Waldorf Astoria, Anheuser Busch InBev, Aramark, and Freeman, we offer a wealth of knowledge across every phase of event planning.
Alyson’s diverse career background in HR, recruiting, operations, business development, and sales has equipped her with an unparalleled understanding of the event lifecycle.
Since its inception in 2010, Order Defined has evolved from a consulting and organizing firm for entrepreneurs into a full-service partner for all event and tradeshow needs.
As of August 2023, we focus on providing comprehensive solutions, including event design, strategy, custom fabrication, staffing and more. Our core mission is to deliver exceptional customer service and serve as a trusted, all-encompassing partner, committed to bringing your vision to life with precision and creativity.