Tradeshow and Event Services

At Order Defined, we specialize in creating seamless and impactful experiences for events, tradeshows, and custom fabrication. 

Led by owner Alyson Lyden, who has over two decades of experience working with prestigious companies like Hilton,Waldorf Astoria, Anheuser Busch InBev, Aramark, and Freeman, we offer a wealth of knowledge across every phase of event planning. Alyson’s diverse career background in HR, recruiting, operations, business development and sales has equipped her with an unparalleled understanding of the event lifecycle.

Since its inception in 2010, Order Defined has evolved from a consulting and organizing firm for entrepreneurs to a full-service partner for all event and tradeshow needs. 

As of August 2023, we focus on providing comprehensive solutions, including event design, strategy, custom fabrication, staffing and more. Our core mission is to deliver exceptional customer service and serve as a trusted, all-encompassing partner, committed to bringing your vision to life with precision and creativity.